Project Background.

In developing the Open Prairie Natural Meats brand, we understood natural meat shoppers are eager to learn about the food on their plates, we also knew that in today’s world of information overload getting through the clutter was going to be our biggest challenge. The solution was to open a direct, honest line of conversation.

The concept was that of a dinner party. Invite your guests over, mingle, have great conversations, and leave them with a lasting impression. Simple idea. However, the success of the dinner party was contingent upon a willingness by the client to let the audience take control of the conversation, not the other way around.

The results? Well, you’ll have to scroll down!